The rumours are true: Angelina Jolie is the new face of Louis Vuitton.

Here it is. The new ad for Louis Vuitton and it puts all rumours to rest: Angelina Jolie is the new face of the brand. Her first ad, for the company's Core Values campaign was released today. On the photo we see Angelina Jolie - in her own clothes, without any make-up and with her own, years old, monogrammed Louis Vuitton Alto bag - in a boat somewhere in the Siem Reap province in Cambodia.

According to Vuitton's vice president Pietro Beccari "people are not used to seeing Angelina in this situation. I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” Evidently, Cambodia is a special place for the actress, whose first child, Maddox, was adopted from Cambodia and in whose honour she and husband Brad Pitt established a foundation. 

As the face of Louis Vuitton, Jolie follows in the footsteps of Madonna, Jennifer Lopez and Scarlett Johansson. Furthermore, the Core Values campaign has had stars and politicians for models, such as Bono, Buzz Aldrin, Sally Ride and Mikhail Gorbachev.

The only thing I'm not so sure about is the no make-up aspect. I definitely think that I'm seeing eye make-up (eye shadow, kohl, mascara) on that photo...